Top Tips For Creating The Best Email Newsletter Designs

Find out how to create fantastic email newsletter designs!

At Postman we believe in customisation with simplicity. This means you can choose templates that are ready made, but with a few simple steps you can turn these in to a unique branded email newsletter design that is specific to your business. We give you the tools, but how do you know what makes the best email newsletter design?

When choosing your email newsletter design you should do so within the following framework:

  • Branding, Branding, Branding

  • Captivating Content

  • Enticing Engagement 

  • Thoughtful Timing

Your chosen email newsletter design should cover these four elements in order to deliver the most powerful message.

Branding, Branding, Branding:

The first thing a customer should notice from any email newsletter is your brand. It should be instantly recognisable as you. Therefore, choose an email marketing template that allows customisation of colour and font, and more. Choose an email newsletter design that speaks volumes about who you are, but which can be customised too.

Captivating Content: 

Ensure your email marketing newsletter content quickly draws your customer in, delivers the message succinctly, and leads them on to take action.

Enticing Engagement: 

The beauty of email marketing newsletters over other forms of marketing, especially newsletters of old, is that you can get instantaneous engagement. Hook the reader with a desire to take action, then give them the clickable link to make it near-automatic.

Thoughtful Timing: 

The last element of powerful email newsletter design is to deliver it at exactly the right time. It is vital to think about this stage as part of the email newsletter design process. You want emails delivered to the right audience at the point they are most likely to engage, rather than tick that box to delete, before they’ve even opened the message.

Cover these four elements in your email newsletter design and you’ll have captivating, engaging email newsletters that transform your marketing. To take the hard work out of the email newsletter design process, use our intuitive newsletter templates. Give it a go for free.


An online newsletter service

Create your email newsletter for free

Best day to send out your email newsletter?

Create your newsletter now!

  Free up to 1000 emails/month

No start-up cost

97% support satisfaction



Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

Lämna följande fält tomt

Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.