Settings for increased deliverability

What do you have to do?

In most cases, all you have to do is send this link to the admin of your domain (e.g the IT department or your web hosting partner). The following additions can be made in your DNS settings of your sender domain to increase deliverability.


It's important that all spaces and characters are exactly as in the information below. Use copy and paste for a correct result.

NOTE! change mydomain.com to your sender domain in all places.

SPF (1st TXT record)

If there already is a TXT-record, you'll have to supplement it with the information below. Double values are not OK.



v=spf1 include:all._spf.plma.se ~all


DKIM (1st CNAME record)





What do these settings do?

SPF (Sender policy framework) and DKIM (Domain Keys ldentified Mail) are different ways used to authenticate sender servers. Briefly explained, the settings confirm that it is okay that the mails being sent with your sender are being sent via Palomas system. If these settings are not done then our server can't send any mails with your given sender name. For more information regarding this matter, you're welcome to contact us or search the web using the abbreviations above.

Check and feedback!

When the settings are done you'll need to check that it was done correctly. With some services, it may take up to 24 hours for settings to take effect fully. To see if your settings are made correctly, you can use our tool to confirm and notify us that the settings are done. Click the button below to access the validation tool..

Click here to check if the settings are correctly done on your domain!

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.