The Magic of Email Marketing Newsletters

Light up their world with the magic of email marketing newsletters. This is a cost-effective magical marketing opportunity not to be missed if you want to entice customers and gain conversions.


The power behind the magic

Email marketing is the formula which works:

  • Email generates approx. £29bn in retail sales each year[1].
  • Email is the leading form of business communication[2].
  • Email is 6x more likely to result in a click-through than a tweet[3].
  • Email is 40x more effective at gaining a new customer than Facebook or Twitter[4].
  • Email has the highest conversion rate at 66% compared to other marketing channels[5].
  • Email marketing has a 3800% ROI[6].


Your box of marketing tricks

As a business you have a range of marketing options. However, you have a limited budget. You want highest return for minimal spend.

Your options include social media, print and traditional advertising. Email marketing beats them all. It’s email marketing which builds your reputation, lets customers know they matter as individuals, and shapes your brand persona. Email marketing is a powerful message in the palm of your reader’s hand.

When used well, with the right tools and strategies, it’s magic.

Email marketing newsletters let each and every customer know that they are important, unique and understood. They don’t stumble across you on social media. Instead, they receive communication from you in the way they want, when they want it. Even within the framework of using other marketing channels, it is email which ties them together.

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Magical targeting

Email newsletters drive the message to where it will be heard. It’s received when your audience is ready to listen. They captivate your audience to action. How?

  • You can segment your audience sending the right message to the right person.
  • You can personalise your content making them feel valued.
  • You can entice them with customised offers.
  • You can offer them strong calls-to-action.
  • You can pique their curiosity to find out more.
  • You can automate campaigns to capture your audience at the right moment tipping them over to the action you desire.

It’s only email which you can control to this degree. It’s targeted marketing that works.

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Not all email marketing newsletters are equal

Having realised the power of email marketing you need to choose software which brings you a complete suite of additional magic tricks. With Postman you can:

  • Customise: Create and edit a wide range of email templates to reflect your brand, theme and personality. Edit and embed video and images as you wish.
  • Control: Diarise and automate emails for different purposes based on different actions and triggers. Use HTML editing or our user-friendly tools as you want.
  • Segment: Send different emails to different audiences.
  • Be responsive: All email newsletters are both mobile and desktop friendly.
  • Share: Easily shout out your newsletter across social media.
  • Analyse: Use testing to ascertain the effectiveness of each campaign, analyse statistics with the Google Analytics plug-in and link your newsletters to the Kudos survey tool for active feedback and responses.
     

Postman brings you the magic of email marketing newsletters. Be seen in the right way, at the right time, in the right place. Try it for free today.

 

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.