FAQ Postman

Paloma and Postman

Who are Paloma?

We are a Sweden-based company that is passionate about developing and refining our two web-based tools, Postman and Magnet event planner software . The tools are designed to make your everyday work easier, save you time and reduce your costs. In addition, they can also increase your sales, develop your customer relations and provide you with more customers.

What is Postman?

Postman is our tool for newsletters. Postman makes it easy for you to quickly and effortlessly create attractive, customised newsletters that market and sell your product, service or message effectively. Postman is full of smart functions that enable you to take your email marketing to new levels. Postman helps you to build relationships and increase your customer conversion rate.

Who should be using Postman?

Postman is designed for use by all companies, be they large, medium-sized or small, as well as private individuals, clubs and associations. It is a tool for anyone who wishes to make the most of newsletters and email marketing as a smart and effective marketing channel.

How does Paloma and Postman work with security?

We work continuously with security issues, and we update our action plan on an ongoing basis in order to minimise the risks of e.g. cyber attacks. We never provide your details to a third party without your consent, unless we are required to do so by law.

What are you doing to manage the requirements resulting from the new General Data Protection Regulation (GDPR)?

Here at Paloma we are currently undertaking a project in which we are reviewing all procedures and data systems, to ensure that they comply with GDPR’s requirements and guidelines.

General questions regarding Postman

What are the foremost benefits associated with the Postman tool for newsletters?

Our customers usually praise us in particular for:

  • Our support, which receives a customer satisfaction rating of 97 to 100 per cent - we help you, our customer, with everything you need, when you need it.
  • The tool’s user-friendliness - Postman is designed to make it easy and convenient for you to use the tool.
  • How easy it is to get started - this saves time and costs for you in your everyday work.
  • The many attractive complimentary newsletter templates that are included.
  • The possibility to test the tool fully, completely free-of-charge.
  • The fact that anyone, even people without any technical skills or knowledge, can create newsletters in Postman.
  • The flexibility in the layout, which provides you with excellent possibilities to customise the dimensions and placement of your newsletter content more or less exactly as you want.
  • Our continuous development of the tool - we release new functions and improvements on an ongoing basis.


Are the newsletters adapted for use with mobile devices?

Yes, for all types of mobile phones and tablets.

How do I get started?


How do I log in to the tool?

Click on the ”Log in” link. You will find it in the menu to the top right of our website. Enter your username and password. Click on “Log in”, and you will be taken to the tool. 

What should I do if I have forgotten my password?

Click on the ”Forgotten your password?” box. Enter your username and we will send you an email with instructions for how to change your password.

I have changed my email address - how can I find out my log-in details?

If you have changed your email address, or if the address you have entered to receive your log-in details is not registered with us - please call our support on +46 (0)225 410 22 or send us an email to support@paloma.se, and we will be delighted to help you.

What is your policy regarding password complexity?

Your password must consist of at least eight characters, including at least one uppercase letter and at least one numeric or special character.


What can your support help me with?

With a Freemium account you receive free-of-charge access to our support via email, between 8 a.m. and 5 p.m. on weekdays.

If you have an account/license for which you pay a fee, you receive free-of-charge access to our support, via telephone, email or chat – regardless of the level of your account - between 8 a.m. and 5 p.m. on weekdays.

How do I get in touch with Paloma support?

Our customer support is open between 8 a.m. and 5 p.m. on weekdays and can be reached by calling +46 (0)225 410 22 or via email to support@paloma.se.

What is a Freemium account?

The Freemium account is the first level for our licenses, with an advertising banner from Paloma. With a Freemium account you have full access to Postman, up to a certain level. Free support via email is also included.

How quickly can I receive a demo of the tool?

You can normally receive a demo on the same day you create your account. Simply book a demo appointment via our sales team or via our support, and we will reply as soon as we are able.

I see on your website that you arrange webinars. How does that work?

As an extra service to our customers we arrange free-of-charge webinars, which last 30 minutes. We can also offer more customised training solutions that are based on a customer’s specific needs.

Questions regarding prices:

What does it cost?

The price is based on the number of mailings per month. Find out more here.

What do you mean by “the number of mailings”?

This means the number of newsletters that leave our server and are delivered to the addresses you have chosen. In other words, if you have 1000 recipients/email addresses to which you send a newsletter once a month, this would be 1000 mailings per month.

How do I cancel my account?

Any cancellation or downgrade of an account must occur prior to the commencement of the next invoicing period, since the notice period for cancellation/downgrade is connected to the invoicing periods you have chosen. A cancellation must be submitted in writing via email and must be received by us prior to the commencement of a new contract period.

What is included in a Freemium account?

Ready-to-use attractive templates, free support via email and 500 mailings per month. After this there are a number of different levels available. More info about our prices is available here.


I wish to send out more mailings and/or receive more participants than my current license permits - how do I upgrade my account?

In certain cases you can perform the upgrade yourself in the tool under the “Upgrade” menu. If this is not possible - please contact our support. We will be delighted to help you immediately.

I have some questions about upgrading my account. Who should I talk to?

Please feel free to contact our support on +46 (0)225 410 22.

What does it mean if I upgrade my license?

It means that you increase your level in terms of the possible number of mailings.

What does it cost to upgrade my license from Freemium to a fee-based level?

It depends on which level you need and choose. More info about our prices and the various levels is available here.


Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.