"Newsletters, an important part of our brand building"
With its 4,300 employees and its geographical spread, Coor is dependent on quickly, efficiently and cost-effectively being able to communicate with its customers, partners, suppliers, and other stakeholders.
– Newsletters are one of our most important external communication channels. We have a high level of ambition in our newsletter and we've found that it pays. In the statistics reports, we see that the opening rate for the newsletters is very high and we get a lot of positive feedback, says Åsvor Brynnel, Coor's Communications Manager.
Åsvor Brynnel sees the digital newsletter as an effective and easy-to-use tool for external communication. In particularly, the rapid and cost-effective distribution gives enormous advantages over printed media.
– The digital newsletter's< /a> speed is a big advantage. It has a short lead time and is an environmentally-friendly alternative to printed matter. There is no paper usage and there is less transportation involved. This is in line with Coor's ambition to be a climate smart company, says Åsvor Brynnel.
The newsletter, called Nova, contains articles on current industry developments, news and information from the company. Nova is primarily targeted at the purchasers of Coor's services.
Via the statistics feature, you can immediately see which subjects the customers are interested in. Thus, it's possible to gradually sharpen the message and strengthen relations to the target group.
– Nova is an important part of our brand building. We offer our readers industry news which we know they are interested in. We also take the opportunity to promote our skills and our new offers. We gradually build the confidence of our customers and partners, says Åsvor Brynnel.
Paloma supplies most of its range of services to Coor. Coor buys incidental services such as layout, assembly, distribution, text production and statistical reporting.
– We have used the Postman tool for several years now and are very pleased with what we get. Paloma helps us from start to finish with everything needed for newsletter production. They are a reliable partner that we have great confidence in, says Åsvor Brynnel.