We receive lots of questions about the GDPR and many have expressed their concern in terms of what it implies for those who use Paloma services to, for example, send newsletters. GDPR replaces PUL on 25 May 2018. In brief, the GDPR is about how businesses, organisations, and authorities manage personal data, how data are stored, and why. Personal protection is enhanced and you have the right to be forgotten, i.e. to have your data deleted from all registries. Private individuals also have the right to receive the personal data concerning them, so-called Data Portability.

It is also important to point out that there is no common practice yet, as the regulation has not yet come into force. Therefore, nobody knows exactly what the regulation will entail. The assessment is that there will be an established practice in about three to four years.

I was involved as a consultant during the millennium, working frantically with the so-called Millennium Bug, which had been described as a minor disaster for the world. But as we all know, virtually nothing happened. We’ll see what the GDPR will end up doing, but the strengthening of personal protection is positive. Common sense and keeping things in order will go a long way.

At Paloma, we are working hard with the development and changes required to enable our customers to properly apply the GDPR.

Among other things, we will enhance and make our products GDPR-compliant well before the new regulation enters into force, using the following features:

  • A completely new subscription form for those collecting e-mail addresses for their newsletter. You’ll be able to add your own consent text and no checkboxes will be pre-checked.
  • When selling tickets or seats via Magnet, the buyer will need to consent to the storage of his or her personal data.
  • Automatic deletion of mailing lists. Time-controlled. So that you never store data unnecessarily.
  • Blocking of SMS text messages
  • Feature to be forgotten.


Peter Berg, CEO Paloma


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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.