Here is a review of email marketing, including insights on how to make the most of it. What are the benefits of email as a marketing tool, what can it generate and what are the actual prospects of getting across to your target audience? How do you go about producing emailings and newsletters and how can automation lead to happy customers? We will also briefly introduce Postman Email Marketing Software. And if you want to keep learning you are always welcome to explore our resource of articles on email marketing.
Email Marketing a Cost-effective Tool
Email marketing has significantly wide reach, is well suited for segmentation and is a highly cost-effective tool. Since emails are easy to pass on by forwarding from your inbox or sharing on social media your message and brand can benefit from extra spread. Measurability enables you to evaluate campaign results to see what works well and what doesn’t, while also getting to know your audience better.
✔ Wide reach
So what is on the table then? A part from boosting your brand and customer loyalty you can use email marketing to drive sales and traffic to your website. The measurability includes much more than open rate, in example which parts are being read, which links are being clicked and who is making a purchase or other desirable actions.
Wait now – isn’t it so that a great amount of emails either remain unopened or get quickly left aside by the reader? Yes, the reality is that coming all the way across with your message is challenging. This is why it is so important to put a certain amount of thought and care into your email marketing activities for your efforts to carry fruit. If you keep track of the essentials and manage your mailings with a solid tool you’ll soon see it is worth your while.
Producing Emails & Newsletters
Keep the following in mind when you are to create newsletters and other emails.
Professional layout makes a difference. Two things to consider:
- Clean design and graphics has an inviting and appetizing effect.
- The layout of your email should clearly communicate your brand, as is the case with all marketing material.
Never lose sight of bringing value to the recipient. For your newsletter to feel relevant and worth reading you have to make sure the content has the right proportions. A reasonable benchmark is 90 percent of a piece of content being educating and 10 per cent selling. The educating elements can contain news, tips and inspiration that in one way or another are related to the products, services or core values of your business. Continuously monitor your mailings to find out what the recipients are most interested in, and attune your content to that.
Pay attention to how you phrase the subject line. It is crucial for whether the email will be opened at all. Be aware that personal subject lines have double the open rate compared to generic subject lines.
When it comes to the subscription list a wise approach is putting engagement and interest before numbers. In other words quality before quantity. Are you hesitant on how to act according to GDPR? Find support in our resource on GDPR.
Marketing Automation an Attentive Timesaver
Marketing automation offers a lean system for individually strengthen customer relations and driving results. If your new to email marketing setting up marketing automation flows is not your first concern. However further down the road it presents an exciting opportunity.
Draw More from your Email Marketing
Easy-to-use email marketing tool Postman allows you to draw more from your email marketing while saving valuable time. This newsletter service is developed to enable immediate well designed newsletters and campaigns. You will have access to a range of features and can adopt the level that suits you the best.