A complete email marketing tool includes everything you need for email design and building, mailing, optimizing, measuring and generating email reports. A handy email marketing tool adds usability and offers support for all skill levels.
Small businesses tend to find their marketing budget spread thinly. Decisions have to be made about what are the most beneficial marketing tools available. Email marketing actually has an incredibly vital role to play in the arsenal of small business marketing. It’s low cost and, when done correctly, rewarding and profitable. If you want to reach and engage your audience, email marketing is what you should be doing.
Top 10 Benefits of Email Marketing Tool for the Small Business
So why is email marketing so effective when it comes to small businesses? Here are our top 10 compelling reasons:
Marketing costs money and it’s not always easy to see a tangible return on your investment. Email marketing is an immensely low-cost, low-resource tool. Few other marketing methods can compete with such cost-effectiveness in terms of the audience reached.
Postman is free for the first 100 emails, and you only ever pay for the emails you actually send thereafter.
2. Return on investment (ROI):
Cost-effectiveness needs to be evaluated in terms of ROI. Email marketing is amongst the top marketing tools regarding ROI along with SEO – quite surprising when we consider how low cost it is and how easy it is to implement.
You really are missing out on a valuable trick if you think that email marketing is still in the dark ages. This is particularly true for small businesses where the high costs of marketing strategies are barriers to entry when competing with bigger players.
3. Customer reach:
If you want to reach your customers, you need to be viewable where they will see you – on their phone.
With Postman you can test your email in both mobile and desktop forms, and share the content to social media. Email marketing puts you exactly where your customers are.
Small businesses often find that marketing goes in bursts according to when they have the time available. Powerful marketing is a constant dance that should be a sustained background activity. Email marketing is probably one of the easiest marketing methods to automate. Actions and triggers can be used to generate the right email at the right time.
Many marketing methods make it tricky for small business because you can’t easily scale up or down according to need. Email marketing enables you to do as much or as little direct marketing as you wish.
Much of our business comes from developing a powerful brand that becomes familiar. Customers who experience your brand at multiple touch points are the ones who engage and make purchases. Strategic email marketing boosts your visibility and your brands reputation.
7. Compliance with the GDPR:
We all need to be taking greater care to ensure that we’re using personal data appropriately. Part of GDPR is requiring active ‘opt-in’. Addressing customers who have specifically chosen to opt-in ensures your message is getting to the place it will most likely be heard, rather than disappearing into a spam box.
Email marketing can be interactive, which makes it a highly engaging marketing tool. By being interactive you can increase the response and click-through rate. By tantalising a prospective customer in their inbox, you stand a greater chance of engaging them on your website itself. For instance you may show them a video to pique their curiosity or to share on social media.
With email marketing, you’re not trying to reach a broad audience with a one-size-fits-all approach. Instead you can tailor messages based on certain customer parameters making the email customised to them. Audiences can be segmented to create highly targeted messages and campaigns. Customers value a personal approach – put their name into the subject line or the salutation bit.
We need to know that our marketing efforts work. Email marketing alongside other forms of digital marketing is amongst the easiest to measure. The metrics are there, in real tangible data. This enables you to make the right decisions about future marketing strategies too.
When choosing an email marketing tool, make sure there is A/B testing available so that you can see exactly which elements of your campaign are the most successful.
Use Email Marketing to Rocket-Fuel Your Business
When you see the benefits of email marketing you’ll be keen to select your email marketing software for your business. Be wary that you should choose a tool designed for small businesses like yours so that it delivers on the benefits above.
We’ve designed our newsletter templates to make the process as simple as possible for you. We let you get started every month with 100 free emails, followed by flexible scalability. Testing and responsiveness are things you can take for granted. We enable segmentation and easy customisation. And we’re hot on making sure you’re in line with the GDPR.
Go see for yourself why Postman is an incredibly powerful marketing tool for the small business. Create your account today.