Reaching out with newsletters in crises
27 Apr 2020

Reaching out with newsletters in crises – A quick guide

In crises, it is even more important to communicate. Quick and relevant communications to employees, customers and other stakeholders are invaluable. When a situation is constantly changing, updated and current information is vital. Clear and direct communications can create understanding and a feeling of presence, even when channels are digital and distances may be great.

Newsletters make it possible to easily and quickly reach out with targeted messages to many people. As we are now constantly bombarded with information from various directions, it is more important than ever to consider how best to communicate and get our messages across. Below, there are six important things to consider when writing newsletters at times of crisis.

  1. Send relevant and current content

Be extremely careful and only send information that is relevant and current. Use the opportunity to direct different types of messages to different target groups. Most newsletter platforms have excellent functions for this. Use them!

  1. Communicate often rather than sporadically

In difficult situations, it is good to communicate often, even if there is not really much news to pass on. To create calm and a feeling of security, it is better to repeat your current understanding of the situation. Rumours and fears can run wild in silence. Every effort must be made to avoid this.

  1. Be clear and frank

Clear, direct communication can create calm and a feeling of security. Even if communications do not always contain good news, it is better to communicate what we know rather than try to disguise or play down a situation. Uncertainty and ambiguity are far worse than knowing the facts. When we receive honest updates of a situation, we can form a picture of what is happening. We can also more easily take adequate steps and make better decisions.

  1. Be accessible and create dialogues

Newsletters are a simple way of creating contact and dialogue. Make it easy to contact you or those people in your operations who can answer questions. Do not hesitate to dedicate a section of your newsletters to photos and contact details of the people who can respond to questions right now. To create interaction with newsletter recipients, you can, for example, include a questionnaire. The answers to this can be published in the next edition of the newsletter. 

  1. Use pictures and readily understandable language

Handling complex information becomes more difficult under stress. Thus, write your messages in a way that is easy to understand. To simplify your messages and make them easier to assimilate, use pictures and bullet lists. Diagrams and various types of graph are other ways of facilitating communication.

  1. Quote sources

If you use research reports or other external information such as expert opinions, it is important that you quote your sources.

If you would like help, please get in touch with us at Paloma. We are here for you.

We wish you every success!

Camilla Carlgren Berg, April 2020


Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.