Who Should Be in Charge of Your Email Marketing Campaigns?
07 Jan 2019

Who Should Be in Charge of Your Email Marketing Campaigns?

It’s easy to underestimate what is involved when it comes to delegating the job to create email newsletters. Even with an email newsletter tool, the task encompasses a range of responsibilities and skills. Who is best placed to take this on?

Much of this will depend on the size of your business. However, before we come on to discussing who should be in charge of your email marketing campaign, let’s discuss what is actually involved.


How to create email newsletters

At a very basic level, an email marketing campaign is merely an email, or series of emails, sent from yourself to one or more leads, with the hope of garnering business. The aim of email marketing campaigns is to drive engagement with potential customers to fuel leads and, of course, sales.

Therefore, at a very rudimentary level, this could be done as a simple email sent out from your email platform using the ‘bcc’ field to protect recipient data.

However, without a more managerial approach, these email marketing campaigns are nearly impossible to use effectively. Without an email newsletter tool, it’s almost futile to ensure a consistent approach, create emails that stand out and grab attention, and analyse their success.

Given that email marketing is so powerful, you want to be approaching it correctly. You want your email campaigns to be successful, and tangibly so. They have the ability to foster engagement, build your reputation, and ultimately bring in sales.

For this reason, the task is actually a good bit more involved and complicated than simply dashing out an email using the ‘bcc’ field. It takes more planning.


Planning to create an email newsletter

Successful campaigns require some advance planning. Planning should involve:

  • Knowing your aims: All marketing starts with understanding your objectives, email newsletters are no different. Is your aim to get more subscribers, build engagement, sell a product, nurture customers or something else?
  • Choose your style: Email needn’t be a homogenous being. It’s possible to create radically different campaigns dependent on the style and type of email. For example, an image heavy promotional email will look considerably different to a transactional email, such as an order confirmation.
  • Understand your audience: By understanding your audience, you can tailor your email campaign more effectively. Use Google Analytics and the Facebook Insights tool to gain an understanding of your audience so that you can target them.
  • Use email newsletter tools to manage campaigns: Armed with the above information, you’ll quickly see it’s impossible to run a successful email marketing campaign without a tech helping hand. This is where an email newsletter tool is required to make it possible to achieve your aims and measure success. Look for automation features, templates, segmentation ability and analytics.

Only after completing the above are you ready to get cracking on the content of the email marketing campaign itself. This is when you consider the actual wording and imagery but also think about the cascading nature of the campaign. Most marketing emails work best as a series, so this needs planning out in advance.

As you can see, even with an email newsletter tool, there is quite a bit of work involved in the process. So who should be in charge of it?


Make sure someone is the overseer of the email marketing campaign

It’s essential that someone is given responsibility for ensuring the complete process of your email marketing campaigns.

In a very small business or sole-trader, this will obviously be the owner. They can quickly be on a par with the email campaigns of bigger businesses by using email newsletter tools like Postman.

Small to medium size businesses may quickly find that they cannot maintain the control over email marketing campaigns in the way they want. Therefore, they need either a dedicated marketing team in-house, or outsource their campaigns to a marketing agency.

Larger businesses will likely have their own email marketing specialist or agency, as part of their overall marketing strategy.

By ensuring one person, or team, takes responsibility for the campaign, you can guarantee that there is consistency across the tone and style of emails, always bolstering your brand image.

Basic Email Marketing Strategy – Step by Step

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

Lämna följande fält tomt

Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.