The Importance of Welcome Emails and How to Do it well
07 Nov 2018

The Importance of Welcome Emails and How to Do it well

Your welcome email is absolutely vital. You’ve scaled the first enormous hurdle of getting someone to sign up, or make a purchase. They are now trusting you to get this right. Your welcome email has the possibility of making a long-lasting, profitable relationship or turning them quickly sour.

Think of some of the email newsletter samples you’ve received for the first time from a company. You can likely think of those you loved, and those you hated, clicking unsubscribe faster than you can say “hey presto”.


Setting the tone for what’s to come

Your welcome email potentially holds more power than any other email you will send. This is the one which sets the tone for what is to come. It likely determines whether the relationship will get off the ground. It is your chance to convince them that they always want to click on your emails.

Furthermore, welcome emails simply do better than any other email. In fact, they get an 86% higher open rate than other types of emails. If you don’t send one or don’t do it well, you’re missing out on an excellent opportunity.

So how do you write a great welcome email?


  1. Say Thank You

Seriously, your subscriber did you an enormous favour by signing up for this email so take the time to thank them. They didn’t have to, yet they did. Indeed, a simple but heartfelt ‘thanks’ has immense power when it comes to emails. It has been identified as being a helping hand in getting people to read on.

This is also a straightforward way to begin building a loyal relationship between you and your subscriber. People like to feel appreciated.


  1. Follow through on your promises

If there was an exit-intent pop-up or an arrival pop-up where you used your lead magnet to encourage them to leave their details, now is the time to deliver it. So if you’ve got their details on the understanding that you are going to send them a guide, or an eBook or a freebie, enclose it.

It’s vital that you do this because otherwise, you will lose their trust, very quickly. You’ll also lose the moment when they were genuinely interested in you. The rest of their life will quickly distract them away if you don’t catch them now.


  1. Be realistic

Don’t promise the earth if you can’t deliver it. Subscribers like to know where they stand. This means be clear about what they can expect from you from now on, the regularity and frequency, as well as giving them a chance to unsubscribe. Remember, you don’t want any old addresses, but really worthwhile ones.

This is a good chance to demonstrate to them how they will be getting added value by subscribing to your emails. This may mean they get exclusive deals, or are the first to hear about new products. Let them know.


  1. Affirm who you are

There was something about you and your brand that made this individual sign-up. You need to give them more of that. Your branding needs to come across very clearly in your welcome email.

This is your primary chance to use your brand personality to dazzle your audience. Story-telling can therefore work very well here. This is your chance to stand out from the crowd.

Once you’ve covered all of these bases, your welcome email will need to go further. There are some additional elements we recommend you include in a welcome email.

  • Whitelisting: Whitelisting is simply asking the subscriber to add your email address to their address book. This ensures it is never relegated to spam, and increases your deliverability success. Make this easy, by letting the reader know how to do it, and why they should (such as never missing a deal).
  • Give contact details: It’s surprising the number of welcome emails which assume the subscriber will inherently know how to get in touch. Don’t make this assumption. Instead, make it really simple for them to get in touch with you by providing a relevant email address and other contact details. Also put in buttons to your social media channels. You want to drive engagement, and this is how.

What are you waiting for? Craft your welcome emails using templates to ensure they look great and have seamless functionality. Try Postman for free today.

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The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

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If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

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Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

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If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

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