Don’t Know Where to Start? Take a Look at Our Favourite Email Newsletter Samples
07 Nov 2018

Don’t Know Where to Start? Take a Look at Our Favourite Email Newsletter Samples

Ready to start your email campaign, but don’t know how to? An excellent starting point is to look at some of your favourite email newsletter samples and cherry-pick what it is you like about them. There’s a reason why these particular emails don’t head straight to your trash can. Figure out what you love about them, and work from there to emulate it.


Here we take a look at 10 popular examples and pin down what gives them the wow-factor, as well as what would work better.


  1. Ticketmaster

Ticketmaster newsletters pack a punch. They literally list everything that’s up and coming. The imagery is awesome and the calls-to-action are clear with buttons through to each event.

Whilst there is a great deal to love about Ticketmaster emails, they are also insanely long. Given that Ticketmaster must have user preference data easily to hand, as well as clear past purchasing histories, the emails could be more tailored and more segmented.


  1. Graze

Graze emails really do make you want to sample its snacks. The imagery takes pride of place, but the branding is also very clever. The fun, informal feel, along with a healthy kick, speak loud and proud.

Furthermore, the content itself is quite limited. There’s no extra padding word-wise, just short, sweet messages. Graze focuses on the benefits of its products but also trusts the consumer to know what they want.

Graze also does well with personalisation. Its email newsletter samples typically mention snacks that the consumer has previously enjoyed.

Graze emails also get the social media links spot on. They are subtly building engagement in their brand.


  1. Hamleys

Hamleys makes its way into our favourite email newsletter samples as an example of how to get branding spot-on, combined with an intriguing enticement to take action. This can be a tough balance to achieve, but there’s no doubting that this email is fun, vibrant, speaks volumes of the brand, and gives the reader a clear course to follow.

We would, however, add a little more value to the reader right then and there. It’s a little too salesy for some.


  1. Bella Italia

Another business that lets its imagery speak volumes is Bella Italia. It combines fantastic images of its food with a gentle approach to branding consistency.

However, what stands out for us, as something to emulate, is the discount which sits striking and loud, you simply cannot avoid it. You want to act, and it gives you the means to do so.


  1. Hollywood Bowl

Hollywood Bowl clearly takes time to craft email newsletters which appeal to its reader’s sense of fun. Being in the entertainment industry, it makes use of seasonal ploys to enhance its message.

Notably, Hollywood Bowl uses competitions in its call-to-action. Customers love the chance of a fun freebie, so this makes perfect sense. However, this is cunningly balanced with some urgency to funnel the customer through to making a booking.


  1. The White Company

The White Company has a very classic and clean image to portray, which could easily get lost in an email newsletter. However, it has succeeded in remaining true to its branding, whilst not scrimping on its message.

The company does this by balancing beautiful imagery with simple wording and design, making sure the functionality is absolutely faultless.

As a retailer, it has made the sensible decision to make an offer stand out right from the start. This should encourage readers to carry on through the whole email, where the reader gains value through information which isn’t straight up selling.


  1. Money Saving Expert

Money Saving Expert relies hugely on its email campaigns, yet it has a huge hurdle to scale with the amount of content the website is trying to get across. Understandably, these are therefore text-heavy emails.

However, that’s a good thing here. These emails are designed to inform and educate. This is broken down for the reader, who can quickly skim through the list of topics, clicking through where needed.

Nonetheless, very few businesses will have the strength of authority where they can ‘hammer’ their audience like this. If your newsletter is aimed at educating, you can learn from MSE, but pare it down a bit.


  1. Farrow and Ball

Farrow and Ball hasn’t got any leeway when it comes to ensuring its email newsletters are every bit as luxurious and artistic as you expect their paints to be. They achieve an elegant look through careful colour schemes.

Farrow and Ball newsletters are also interesting because they don’t sell hard at all. In fact, the focus is on providing their audience with inspiration. They know that if they can pique curiosity, this will inspire sales in itself.


  1. Amnesty International

Amnesty International clearly has a large number of messages to convey, each with its own call-to-action. The organisation has succeeded in creating a good balance between the text and the images, which works to both inform and inspire.

Despite the quantity of information and campaigns, they have succeeded in keeping the branding consistent throughout the email.


  1. Twycross Zoo

Twycross Zoo offers an excellent example of how to use dates effectively within email newsletter design. For many businesses, particularly attractions like Twycross Zoo, getting the message out about dates is very much the main reason for the email.

However, a staid list of dates won’t inspire people to join in. Twycross distinguishes between each date, with none detracting from another. Reading it, you definitely feel compelled to find out more.

Take what you love from the email newsletter samples above and also take a look in your own inbox. What emails do you regularly open and read? Which do you actively look forward to? Then also take a look at your spam folder and your trash can. What is it about these newsletters that you don’t like?

Take these lessons from email newsletter samples and then use the templates available in Postman where you can emulate the newsletters you love, and use them to create your own fabulous email campaign.

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.