How to Win & Influence Consumers Using Email
12 Sep 2018

How to Win & Influence Consumers Using Email

Email marketing is one of the most powerful customer retention tools available to marketers. According to the Direct Marketing Association, the channel delivers the highest return on investment among digital channels, raking in an average $38 for every dollar spent.

Email is an excellent channel to encourage repeat purchases on e-commerce sites and to help build brand loyalty. So how do you win and influence consumers via email? It’s all about creating a customer lifecycle and connecting with customers with creative and effective messaging wherever they are in the purchase path. Or more simply, it’s about building connections for long term relationships.


Create a Welcome Series. The best way to win customers using email is to set expectations right from the get-go. When customers sign up for your email list, send them a welcome email letting them know about your email program. Tell them how often you send emails, what kind of content they can expect, such as announcements of new products or regular discount codes. Encourage subscribers to visit preference centers and determine how often they’d like to hear from your brand and what kinds of content they would like to find out about. Once you’ve established your routine, be sure to follow through and deliver on your promises.


Adopt Personalization. The next thing to consider is how to use data to create a more personalized experience. Analyze the data that you have on customers. Use behavioral data such as past purchases and browse behavior, as well as demographic data such as gender and zip code to send relevant offers to the person on the other end. Personalized emails are more likely to be opened and to result in sales. Take the time to learn about your customer and tailor your messages to their needs in order to win them over.


Engage the Influencers. When it comes to influencing your email subscribers, turn to the influencers. Look to your biggest supporters on social media and see how they are talking about your brand. Use these images and conversations in your emails to help generate more creative and effective emails. Also consider using celebrity social topics and connecting these threads to your brand. For instance, if the Kardashians are talking about a particular style of shoes that is on trend this season, a retailer could use that content to promote relevant products in stock that connect to this theme.


Engage Cart Abandoners. We’ve all been there, you start placing your online order and the phone rings, you respond to an email or you run off to a meeting, and forget all about it, only to forget to order those important supplies for the weekend. Customers appreciate it when brands remind them to finish an order so that they aren’t left out in the cold when it comes time to enjoy the products. Companies can help by creating automated email triggers reminding customers to return. If your customer has added items to their cart and hasn’t purchased within a day, send them a reminder. They will likely thank you for it.  


Send Win-Back Campaigns to Dormant Customers. Some customers haven’t made a purchase in more than six months. While they may not seem like loyal customers, these people are more likely to purchase than someone to come into your site from search. In order to engage these dormant customers, send them an enticing offer that they can’t refuse. Promote your latest items, your best sales and offer then an exclusive offer to remind them why they should be visiting your site.


Create an Email Nurture Series. Imagine your favorite Netflix series, the story isn’t all revealed in the first episode. Sometimes an email story works best in a series. Think of your emails as an ongoing communication that comes in several parts. Map out the series in advance so that the narrative is clear and compelling and leaves customers wanting more. Perhaps it is a six part email series about how to best prepare for fall that includes a number of different themes. Maybe you have one email dedicated to fall fashion, another to weekend getaways, another for fall cooking and one for must-attend fall events. Find the connecting theme that relates to your products and use these story lines to help you win customers.

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

Lämna följande fält tomt

Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.