Trends & Predictions for Newsletter in 2018
18 Jan 2018

Trends & Predictions for Newsletter in 2018

As we kick off the new year, it’s a good time to reflect on the trends that are emerging in the email business. These predictions not only reflect new opportunities but also give you insights into what your competitors will likely be trying in the coming months. To help you prepare for what is on the horizon, we’ve put together a list of trends that we expect to see in 2018.

1. More Emails Will Be Personalized
As consumers continue to receive more emails every day, brands can no longer afford to send batch-and-blast emails. Consumers have come to expect curated experiences. Companies that want to stand out in the inbox and attract attention must deliver personalized content or risk being ignored. Expect to see more emphasis this year on email personalization. From using past purchase data or location data to incorporating site browsing behavior and the device, there are plenty of ways to ensure that your content is more personal.

2. GDPR Will Make Marketers More Responsible When Handling Personal Consumer Data
GDPR rules will go live May 25, yet according to a report from the World Federation of Advertisers, 70 percent of global marketers are not fully aware of the implications. Now that the new year has arrived, companies can no longer afford to put it off. We expect that email marketers will be dedicating time to GDPR and implementing consumer-friendly data policies in order to comply with these rules. Non-compliance carries big fines. Expect to see email marketers rethinking how their data is collected, stored and utilized in email campaigns during the first half of this year.

3. More Marketers Will Prioritize Mobile Optimization
According to Econsultancy, 73 percent of marketers are prioritizing mobile email optimization this year, a 95 percent increase from 2017. As more consumers check emails on mobile phones, this trend is only going to continue. Expect to see more brands enhance the user experience on mobile devices in order to make it more convenient for consumers to interact with marketing emails no matter what device they are using.

4. Marketers Will Focus More on Engagement
While email acquisition is important, expanding relationships with existing customers is even more key. It costs 5x as much to attract a new customer than to retain an existing customer and these existing customers tend to spend more. It is more cost effective to try to upsell and engage existing customers than it is to find new customers. With this in mind, we expect to see more email marketers beefing up their efforts in order to increase customer engagement in 2018. By taking time to focus on customers and deliver generous and engaging offers to this segment, you’ll have loyal customers for life.

5. Segmentation & Testing Will Continue to Reign
While some marketers will be trying out new and flashy tools this year, one thing is for sure: all marketers will be aiming to optimize their programs. The basic marketing elements of segmentation and testing will continue to thrive in 2018. Whether it is segmenting based on gender, income level or past purchase behavior, marketers will benefit by segmenting campaigns, testing these segments and optimizing content based on the results. Expect the building blocks of email marketing to be alive and well this year.

6. Marketers Will Adopt More Dynamic Content This Year
In a move to be more relevant, marketers will increasingly be adopting technologies that make emails more dynamic based on when and where the person actually interacts with the email. From location targeting to live pricing or inventory based on the time of open, expect to see more dynamic content within emails this year. Marketers that adopt these smart tools can ensure that an email remains relevant, even if the sale being promoted has ended.

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.