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7 Ways to Build your Email List
05 Oct 2017

7 Ways to Build your Email List

Email has the highest ROI of any digital channel. While developing great creative, offers and content is important, it won’t do you much good if your list only has a couple of email addresses. After all, you are creating content to be read, viewed and interacted with. There is no better way to improve your business than to expand your customer base and building your email list should be at the center of this strategy. We’ve put together a number of tips on how to build your email list.

1. Push Email Signups on Your Website

Consumers that have shown an interest in your brand by coming to visit your site are the kind of people that you want in your database. Ensure that it is easy for these people to sign up for your email list throughout your site. The opt-in box should be on every page of your website and it should be clear and visible to site visitors. Be sure to promote the benefits of doing so, as well. Subscribers may get first view of your new products or a 10% off offer for signing up for your list. If they don’t sign up throughout the visit, make an email opt-in lightbox pop up over the entire page before they leave your site as a final reminder.

2. Offer Free Downloads & Giveaways in Exchange for an Email Address

Your customer’s email address is a cherished commodity for your brand, and you need to respect its value. Most people are willing to share their email address if they get something in return for it, but be sure to make it worth their while. Whether it is a free e-book, a song or a video, offer your customers something they want in exchange for their email address.

 2. Encourage Social Signups

An email address is worth a lot more than a social ‘like,’ since email offers you the ability to target and measure the results of campaigns. Still social offers a great chance to connect with new customers. Think of your social page like a networking event: It’s a great place to meet new people, but you are going to have to do a lot more to build long time loyal relationships with these people. In the same way that you collect business cards at an event and follow up with a note, try to collect email addresses within your brand’s social media pages and follow this up with an email.

4. Collect Email Addresses in Person

While we think of email as a digital channel, that doesn’t mean that you can’t ask for an email address in person. Whether it is in person at your brand’s event or in your brick-and-mortar store, a face-to-face meeting with a customer is the perfect opportunity to ask for an email address so that you can continue the conversation online.

5. Run a Refer-a-Friend Campaign

Word-of-mouth referrals are stronger than any ad and your existing customers are your greatest allies when it comes to email list building. Encourage customers to refer their friends and family to your email list. Make it easy by including a forward-to-a-friend link in your emails or offering incentives to customers to share your offers with friends. Be sure the the link directs these referrals to an email opt-in page.

 6. Collect Emails in Your App

If your brand has an app, make sure you are using the app to collect email addresses. If your app is available for a free download on your site, then require an email address to do so. If a person has downloaded it from Apple’s iTunes, be sure there is an email opt in within the app, so that you can further connect with this mobile customer.

7. Run Partner Campaigns

Team up with a brand that complements your brand. If you own a store that sells running shoes, partner with the running shoe brand. Send a sponsored email to their list and offer them the opportunity to push their brand to your list. Use this email and its landing page as an opportunity for people to opt into your list. It’s very likely that you’ll have a cross over in customer base and you will both expand your lists.

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

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✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

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Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

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