Purchased e-mail addresses – a trap!
16 Aug 2017

Purchased e-mail addresses – a trap!

Buying e-mail addresses may seem like a simple way to expand the list of customer addresses. The problem is that there are few advantages to this approach.

Here we list the main reasons why you should avoid purchased addresses all together.

1) It is illegal...

Under the Marketing Act, it is prohibited to send unsolicited e-mails to private individuals for marketing purposes. You must have a prior permit and consent from each individual to whom you send your newsletter or other online marketing.

2) It creates badwill for your company...

Unsolicited e-mails from companies are rarely appreciated. We all know how annoying they can be. The risk is therefore great that your company is dropped and considered frivolous if you send e-mail marketing to people who haven’t asked for it.

3) Your e-mail address may be marked as spam

Most people view unsolicited e-mails as spam. This may lead to e-mails from you and your company being classified as spam by e-mail providers such as Yahoo and Hotmail, resulting in your e-mails not arriving at all.

4) If not marked as spam, then unsubscribed to...

If your e-mail isn’t marked as spam, the risk is imminent that most e-mail address owners will unsubscribe to mailings from you and your company.

5) Will cost you dearly...

Address lists are rarely updated and often of poor quality. It is also difficult to obtain information about how addresses are collected and if they are still accurate and current. This means that the e-mail addresses in your purchased list will likely bounce and you will have thrown your money down the drain.

Our newsletter tool, Postman, does not allow e-mail marketing to purchased e-mail addresses.

So how to you safely and securely expand your customer database with e-mail addresses of high quality?

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.