16 Jun 2017

The Email Resurgence and How to Capitalise with Targeted E-Newsletters

We all know that marketing needs to be a multi-pronged approach using omnichannel solutions. But this leaves marketers, and business owners, spinning more plates than even the most talented circus performer. However, as marketers we also know that some methods are more effective than others. Despite the scare ‘headlines’ of a few years ago, email is not only far from dead, it’s very much alive. It’s a plate worth spinning. We just need to know how to harness its power to our advantage.

The statistics show that email is not only a valuable marketing tool – it’s growing in its power. However, the way we use it is changing. We’re now reading emails on our smartphones more often than on our desktops. We’re more savvy with what we expect from a subject line. We’re more exacting and expectant in terms of what we expect in terms of content. We want interaction. We want personalisation.

A marketer has a tough job meeting the needs of email marketing well. We need to harness the right strategies such as automation, to make our email campaigns work. That’s where e-newsletters with automation software come in. They help email pay, and help you to realise that £38 return on investment for every £1 spent.

Check out our infographic to harness the power of e-newsletters.

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.