How to Write Engaging Email Newsletters that Motivate Your Audience
18 May 2017

How to Write Engaging Email Newsletters that Motivate Your Audience

Email newsletters work. However, not all email newsletters are created equally. Some are, simply, better than others. What makes an engaging newsletter? What ensures your e-newsletter will be read, and acted upon, rather than sent to the cobwebs of the recycle bin before it’s even opened?

The Top 3 Email Marketing Trends in 2017 are:

1) Interactive emails

2) Personalisation

3) HTML 5 Video

 Continue reading about email trends through this link

All are to do with the content of your emails and e-newsletters. That’s no accident. Here’s our How to Guide to writing engaging newsletters that motivate your audience.

1) Get Your Aim Right

In our experience, the problem with newsletter content comes before you’ve even started drafting. It comes because the aim of the newsletter is too broad, and lacking in focus. A newsletter can’t, and shouldn’t, be seeking to cover everything. It needs one clear and significant message. This isn’t a pew sheet from 1970…where your audience has nothing better to do than read multiple messages.

2) Get the Balance Right

Try not to treat your reader like a fool. Your content needs to be predominantly educational, with only a small bit of advertising and direct promotion woven in. Instead, get them falling in love with your brand character and your writing style. Then tag on the promotion. Make the content relevant, timely, and useful. Automation can help you with the timing – we’ve got you covered there.

3) Get the Subject Line Right

It’s easy to bash a subject line out without any real thought. However, if you don’t hook your reader there, they won’t even click through to the body of your brilliant newsletter. This means it needs to be personalised, and punchy. For some helpful pointers for writing great subject lines, read this guide.

4) Get the Style Right

Only once you’ve got the above steps in place are you ready to think about the content itself. You need to have a newsletter persona. The best newsletters are those that feel rather like a message from a witty and articulate friend. So, adopt short sharp sentences, and a punchy style. Use language that is informal and concise. Keep it clutter-free, mobile-optimised, and with a fair amount of white space. The best newsletters have 3 or fewer images, and around 20 lines of text.

However, those few images really matter. Often readers don’t have images enabled – so make sure you have some great ‘alt text’. Furthermore, if you’re going down the route of embedding video (and you should, see top trends), then the video counts as an image.

5) Get the Call to Action Right

We’re all under the impression that you need great content followed by a strong Call to Action (CTA). However, the savvy reader needs us to jiggle things up a bit. CTA’s should now be multiple and loaded into the newsletter from the start, in the form of enticing buttons, rather than links. For a great example, check out NextDraft. Don’t assume your reader is going to make it to the end – so give them a get-out clause that’s in your favour.

6) Get it Right for You

Finally, be prepared to scrap all of the above advice if it doesn’t work for you. Yes, these are the general principles that create great engaging e-newsletters, but they are generic. So test, test, and test again. See what works well for your audience and then hone and refine that. Your list is as unique as you are, so identify what makes them tick and then play to your strengths.

Creating email newsletters that hit your reader’s inbox with a sense of ‘wow’ for them, and a sense of purpose for you, is an art. We can help you out by providing customisable templates that we know work.

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.