How To Encourage People To Subscribe To Your Newsletters
17 May 2017

How To Encourage People To Subscribe To Your Newsletters

Email newsletters work. They captivate, they engage, and they are a powerful tool for turning soft leads in to active customers of the future. However, an average office worker receives 121 emails per day. How do you get people to sign-up to your newsletter subscription when their inbox is already inundated? How can you succeed in hooking the potential customer, and thus getting their attention, for the newsletter itself? You can have the best newsletters available, but if people aren’t subscribing, they are useless.

Follow our top tips for encouraging people to subscribe to your newsletters.

1) Let Them See You

First of all, have a little think about yourself not as the business owner, or marketer, or manager, but simply as yet another person visiting a website. How easy is it to identify that there is something worth signing up to?

When a potential customer visits your website, they are looking for information, and they are looking for it fast. You have just 10 seconds to hook someone before they leave your website, so within that 10 seconds they need to have been enticed in to signing up – easily.

That means, the newsletter sign-up needs to be prominent and highly visible, and everywhere that it might be seen – that includes social media channels, your email signature, and more. It needs to be an embedded data capture, and not a link to elsewhere, whilst being short and sweet. Consider a pop-up.

2) What’s in it for them?

Like it or not, your potential subscriber needs to know exactly how they benefit from signing up. This means you need to offer them an incentive to make it worth their while. What are your visitors getting as an immediate reward for subscribing? Perhaps they get a free e-book, or a guide, or even a discount. Then explain what they will be getting longer term through your newsletter subscription in terms of valuable content, discounts, and more. They need to know that handing over their email address is worth it for them.

3) Be a Valuable Source of Authority

Being sought after because you are a known source of valuable insight will bring great rewards in terms of people seeking out your content. If they can see the value of your content to other users, and to themselves, in a quick visit to your site, then they are more likely to believe that your newsletter will offer them something they need.

However, also ensure you have a likeable brand persona. You’re expecting readers to engage with your content – it needs to be pitched in their style. Postman newsletters can be edited to really suit your brand, using different fonts, colours and styles. Create an account here. Maybe even ditch the term ‘newsletter’ and give your newsletter a branded capturing name instead.

4) Let Them See What They Are Getting

One of the biggest problems, in getting people to sign-up for newsletters, is that you need to get them over the fear that they don’t know what they are signing up for. Don’t just have email newsletters as part of your strategy without careful thought about their content. If you can show them a past newsletter, that was compelling and clearly worth a reader’s time, then they are more likely to sign-up themselves for the future. Let them see what they would be missing if they don’t sign up. You finish up with a prompt for them to see the next step in the next newsletter.

5) Make Subscribers Your Favoured Web Visitors

Another way to get them to sign-up is to prove that they are valued as website users. Think about your user experience of the site and how elements can be made available to subscribers only. Psychologically we are drawn to what we can’t have, so make valuable content a condition of subscription and not just a free-for-all.

6) Are Your Newsletters Shareable?

Don’t make the mistake of thinking that the only way of getting a sign-up is by someone signing up themselves. In each and every newsletter, make it possible for your reader to share the content with their contacts via email or social media. They are self-selecting those who are likely to be interested in your content, and your business, so a valuable avenue to pursue.

7) Refine and Test, then Test Again

Digital marketing is continually changing. Therefore, test and analyse what works, and what doesn’t. So once you’ve got your differing subscriptions offerings up and running, test them to see what works. Where are people signing up, and what works well?

Action these steps and you’ll hugely increase subscribers to your newsletters.

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.