Double the conversion of your newsletter with our five-step guide!
22 Mar 2017

Double the conversion of your newsletter with our five-step guide!

Is statistics looking bleak? Do your newsletters have a low opening rate? Don’t worry. Help is closer than you think! With our step-by-step guide, you’ll learn to make full use of your newsletter's potential. 

Step 1 – Make your readers curious!

Choose a subject line that entices the reader to open the email.

Think about how you sift through your own inbox! An appealing subject line makes you curious to read more while an email with a bland heading quickly ends up in the trash.

Skip subject lines such as “relevant right now”, “bargain of the week”, or “today's discounts”. They really don’t tell you anything and are both impersonal and uninteresting.

Think carefully about what you want to highlight in your newsletter and express that in the subject line.

Be specific and clear. What is most relevant right now? What kind of offer is it? What product or service are you offering a discount on? Let the subject line answer one of these questions and remember the golden rule of the Internet – always write first things first!

Step 2 – Think headline!

You have your subscribers. They’re growing in numbers. So far, so good. But how do you get your customers to regularly open your newsletters?

The answer is: Think headline and compare your newsletter with the front page of a newspaper or a magazine. Fill each letter with interesting, current, eye-catching, and readable headlines and articles that are relevant to your customers.

Step 3 – Get the reader to do what you want! ”Call to action!”

Set a clear goal of what you want your customers and prospects to do once they've read your newsletter.

Once you have a plan and a specific goal, it becomes easier for you to produce a newsletter accordingly. Make sure that what you communicate in the letter gives the reader inspiration, facts, and the desire to do what you want.

For example, answer questions in terms of what the customer will gain from buying a product or accepting an offer. What does the customer get out of it? Base everything on the customer's perspective. Emphasise customer value and think customer orientation. Communicate in a professional, open, and relationship-building tone, and create trust between you and your customers. 

Step 4 – Define what value your newsletter should add to you readers, and fulfil it. Every time!

You can, for example, solve a problem. Or, you can provide pure entertainment. Another option is to highlight the opportunity for your customers to save money through various offers and discounts. Yet another option is to treat your subscribers to interesting knowledge in a field that is related to your product or service.

Step 5 – Enable preview

An interesting subject line is not the only thing that gets the reader to open a newsletter. Another, equally important, parameter is what your subscriber sees in the preview window.

Again, first things first! In other words, place your “call to action” so that it is clearly visible in the preview window. Avoid large images at the beginning of your newsletter and complement the smaller ones with relevant text.


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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.