Boost the event with digital newsletter mailing
20 Sep 2016

Boost the event with digital newsletter mailing

The rule of thumb for a successful event is foresight and good planning. But there are also other aids when the time has come to publicise an event. With a digital event tool all functions are gathered together in one and the same place: guest list, ticket sales, payment options, statistics and information about the event. You get the most impact by sending emails to your guests before, during and after the event.

Before the event:

As with most things, thorough preparation is always the most important factor. How the event is marketed, which channels are used and how the technical functions work play a major role in how an event will be received.

  1. Draw the guests’ attention to the event and get them interested enough to register.
  2. Maintain the guests’ interest and curiosity. Coming out with some fun news a few days before the event is a good way to increase expectations.
  3. Facilitate your day-to-day event work with a digital tool for events. A great advantage of a digital event tool is that you can more easily keep track of all registrations and cancellations. Without a good booking system, registrations may trickle in by email, phone or a form on the website. With the help of a digital event tool, guests can register directly via a link in the email message. In an app on your phone, you can easily keep track of everyone who has registered and how many have said no. You also get access to more personal information about your guests when they fill in the application form. This can be information about diet, allergies or where they work.
  4. Use all the data you get to personalise future emailings.

During the event:

  1. The question arises as to whether it is really necessary to send out emails at the same time as the event is in progress. The answer to the question is a clear “yes”, if you want to get to know your guests a bit better and use it to your advantage.
  2. When a guest has checked into an event, be sure to welcome them, and later you can send out a fun quiz or a giveaway. This keeps your guests involved and you get a general idea of what your guests are interested in.
  3. The more you know about your guests, the more personalised emailings you can create. How would it look it look, for example, if you sent a welcoming mail to someone who did not even attend the event?

After the event:

The last guest has left the premises. Finally you can breathe a sigh of relief! All the hard work is over and it can all be wrapped up. But does the fun really stop there or can customer processing continue after the completion of the event?

  1. Ask what the guests thought! You probably want to know what your guests thought of the event and how they would rate it. By sending out an email a day or so after the event you can take the opportunity to ask your guests for their opinion. In the digital survey tool you can then collect all incoming answers, show them in different ways and obtain useful statistics about what worked well and what worked less well in your event.
  2. Future events! This is a process that can continue long after the event is over. You can send emails with information about future events, promotions or discounted registration fees for other events you are holding.
  3. Highlight other things! The possibilities are endless. Why not advertise other functions on your website, such as newsletters or a web shop? Such an approach not only consolidates your brand, it also ensures that the company will not be forgotten about.

Last but not least!

Forget any thoughts of long guest lists and sophisticated methods of payment. With a digital event tool there are various ways to resolve ticket purchasing, such as complete payment solutions and invoice services.

A digital event tool can also be graphically designed to suit your own style, adhere to a graphic profile or be embedded on a website. In addition, the event tool can quickly and easily be reached regardless of the web-browsing habits of a potential guest. Thanks to the responsive design you can reach the event tool via smartphone, tablet or computer.

Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.