About us 

What drives us?

“At Paloma, our driving force is to develop products that makes a difference for you in your daily life and that you're really happy with. We also want our staff to really enjoy themselves and have fun together. And we want to do good in the community. To put it simply, we're passionate about doing good things!”

Camilla Carlgren, CEO

What can we offer you?

We have developed two web-based products, Magnet event planning software and Postman, and we hope that you will enjoy and benefit from them as much as our customers do. 

What is Postman? 

Postman is our tool for newsletters. Postman enables you to create attractive, marketable, and customised newsletters with ease. A bunch of smart functions let you take your email marketing to new levels. Postman helps you build relationships and increase customer conversion.

What difference can our products do for you?

We usually ask our existing customers the same question. The answer is partly that Magnet and Postman, simplify everyday life, saves time, and lower costs for them. But also that the tools helps the relationship between you and your customer to get tighter. In addition, many customers say that they see a steadily increasing conversion rate since they started using our products.

A little bit about us

At owner-managed Paloma, we take care of our customers side by side with our team of programmers, designers, and developers. We do this from scenic Hedemora in the Province of Dalarna in Sweden. Together with the best team – our customers – we continuously refine our products.

You might be wondering what's in it for you? Well! You simply get products that we fully control – from start to finish – with a support group that sits close to the development team. And we listen to our customers!

Lastly, a few figures we’re quite proud of ...

  • We have over 2 000 customers
  • Customer support satisfaction is a staggering 97 percent
  • 9 out of 10 customers recommend us
  • We launched the first version in 2002
  • We are 10 employees …
  • … 100 percent of whom recommend Paloma as a place to work




Get our smart tips on digital marketing. The newsletter will be published with about 10 numbers a year and of course we will not leave your address to anyone. Much pleasure!

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Best software for newsletters & email marketing

The best software for newsletters is easy to use to create attractive design newsletters. Postman newsletter software serves you with smart features, enabling you to take your email marketing to the next level. 

The newsletter is a perfect channel for establishing and maintaining solid customer relations. As a result of the fact that customers of both today and tomorrow are living their lives online email marketing and newsletters is an essential key as well as an amazing opportunity to succeed with your communication. In a number of enquiries email marketing has turned out to have the best ROI (Return On Investment) of all channels, including social media.  

Using newsletter software doesn’t have to be tricky or hard. We have worked hard with usability and interface to make sure that our software for newsletters is as intuitive and easy as possible to get familiar with. 

You can create stylish newsletters without effort using our drag and drop editor. Heaps of automated features will save you time and frustration in the process of producing and sending your newsletter. 

If you are arranging an event you can connect to Magnet by Paloma – our software for guest registrations och online ticket sales. You are also able to retrieve immediate feedback by applying quick question in your email. 

If you have different departments or multiple editors working on your newsletters you can use editor accounts, with different access levels. RSS feed is another time saving feature for your newsletter. Allow content to be automatically generated from another source and avoid duplicating your efforts!

Free templates and plenty of tips & tricks 

Keep your communication consistent and solid using a newsletter template. Templates are also in favor of the continuous work with your newsletter as you will be fast on track instead of creating layout from scratch for every dispatch. You will have good looking ready made templates at hand for instant use. You will also have access to an archive to store your templates as well as other files such as images and documents. 

On our site, blog and in our newsletter you can find plenty of tips on digital newsletters and email marketing. 

Create & send newsletters in no time

Our easy to use software for newsletters will help you create professional, creative and interesting newsletters in html. 

✔️ Design, send and monitor with statistics

✔️ Filter, segment och target content at the right target audience

✔️ Retrieve content from another source automatically through RSS, avoid duplicating efforts 

✔️ Implement marketing automation with trigger email.

✔️ Intuitive and sharp drag and drop editor

✔️ Easy contact management

✔️ Smart feedback

✔️ Multiple editors.

Try Postman software for marketing newsletters & email

If you are looking to develop your business marketing newsletters and email Postman is a your perfect match. 

✔️ 9 out of 10 of our users recommend us and we have got 

✔️ 97% support contentment.

✔️ 100% of our employees recommend Paloma as a workplace.