Circulates texts outside the normal subscriber group
Mattias Croneborg is editor-in-chief and responsible editor of the newspaper Riksdag & Departement, published by the Swedish Riksdag Administration. The newspaper covers the entire political decision-making process, follows press conferences and reviews documents.
They use Postman for newsletters to circulate their texts outside the normal subscriber group.
– The great advantage of sending out newsletters via e-mail is that they drive more visitors to our website. We send out plugs for the articles and readers can then click on to our website. We always see a significant increase of visitors after these mailings, says Mattias Croneborg.
Almost 4,000 people are on the recipient list and many of them are politicians or officials at national or municipality level.
There has been a marked response to these mailings. This is noticeable indirectly through the response Riksdag & Departement gets via the website.
– I particularly like Postman's statistics feature, where you can easily and quickly see what the response is, who reads the newsletter and how the message is received, says Mattias Croneborg.